Saturday, September 24, 2005

Keyword Tracking

by: Halstatt Pires

Keyword tracking allows a site owner to know what keyword searches are resulting in sales. Search term information can be logged into a database and presented to web site owners in a meaningful format. This data can be used to see which keywords are producing the most sales per search and to determine where to focus web marketing.

What Search Engine or Web Site

Knowing what search engine a sale has originated from allows site owners and marketers to know where their efforts are paying off the most. Good tracking and analysis software will also show what web site referred visitors. Knowing what sites are sending the most visitors allows site owners to give special attention to ensuring this traffic continues and increases. Knowing what referrers are generating the most sales further allows a site owner to hone his or her marketing efforts toward site referrals that result in the most sales.

What Keyword Was Searched For

Knowing what keyword searches are resulting in sales on a site allows the owner to focus more on those words. Perhaps you are marketing your site for two main keywords, "air hook widgets" and "air hooks." Using keyword tracking that traces keywords down to the sale ensures that you will know if searches for "air hook widgets" convert into sales more often than visits resulting from searches for "air hooks."

Sales Conversion Ratio of Keywords and Return on Investment

Tracking keyword searches through to sales allows site owners to determine the return on investment. If a web master spends $100.00 on the pay-per-click keyword "air hook widgets" and sells $1000 worth of product, his or her return on investment is likely very good. If the same web site owner spends $100.00 on the keyword "air hooks" and sells $200 worth of product, it is likely that the return on investment was not as great. Of course, if the markup or profit on one product is greater than on another, this must be taken into account.

Cost of Keyword

If a web marketer is using pay-per-click engines, knowing exactly what has been spent on a keyword, and what the return was, allows money to be put where it will do the most. Keyword searches, unlike many advertising mediums, are targeted by the viewer. For this reason, in addition to the accurate return on investment feedback, keyword marketing can be very worth the cost.

Added Benefit of Branding

Marketing your site by keyword in pay-per-click engines means that you will only be charged if a person clicks through your ad to your site. Pay-per-click ads and organic search listings have the often overlooked added value of showing the ad or listing many times over in addition to the clicks the ad or listing receives. Only a small percentage of people are likely to click on a keyword ad or search result listing, yet your ad or listing will be visible time and time again to people searching for terms you have bid on or marketed, increasing your site branding. Nonetheless, care should be taken to generate a compelling key word ad or page description, since in most cases you will want to receive as many clicks as possible.


In conclusion, if you are spending money on search engine marketing, it is often well worth the effort to track your keywords through to sales. Without tracking your keywords, you will not know where your efforts are paying off. By tracking your keywords, you are able to put your efforts where they are paying off the most.

About The Author

Halstatt Pires is an Internet marketing consultant with - an Internet marketing firm in San Diego offering automated web site systems through

10 AD Copy Tips You Can Take To The Bank!

by: Randy Hutchings

Here are my TOP 10 AD Copy Tips......

1. You could add some sub-headlines in your ad copy. Sub-headlines act just like headlines; they grab the reader' s attention. They'll keep the readers interested as they continue to read your ad. They are almost like transitions or copy connectors; the sub-headlines will interest and carry the reader to the next part.

2. You could ask your readers questions throughout the ad copy. They will answer the questions in their own heads as they read your ad copy. The questions you ask should persuade the readers into buying. People have been taught to automatically answer questions in school, from their parents, from friends and from authoritative figures.

3. You could highlight keywords throughout your ad copy. The keywords should be attractive to your target audience. You could highlight them with color, underlines, italics, etc. You could also repeat key- words one after another. For example you could say, "This is a soft, soft, soft rug."

4. You could bullet or indent your benefits in your ad copy. Most people won't read the whole ad copy, so make your product’s benefits stand out and you won't lose the sales from all the skimmers. You can also indent other things like your guarantee, postscripts, testimonials, closing, etc.

5. You could change the size of your text in your ad copy. You want to make your text large enough so it's not hard to read. You also want your headline and major points to be larger so they will stand out. You could also use more space in between important parts of your ad copy to make them stand out.

6. You could raise or lower the price in your ad copy. A higher price could increase the perceived value of your product and a lower price could lessen your product's value. Either way, you need to test which price will pull the most orders. Another idea would be to use an odd number like $19.46 instead of $19.99, $19.95 or $19.97. It makes it look like there is a specific reason you priced it like that.

7. You could add proof of results in your ad copy. You should include testimonials, endorsements and factual statistics to prove your product's claims. You should only publish statements that are believable and have specific results. For example, here is a good line from a testimonial, “I increased my sales by 678%!"

8. You could add special offers in your ad copy. It's usually easier to sell the offer than the product. You could use discounts, free bonuses, volume sales, etc. For example, you could say, "You'll get 5 bonuses when you order by Aug 24, 2002!" Another example, "Buy one, get the second one half price off.”

9. You should eliminate the hard-to-understand jargon on your ad copy. Unless your product calls for technical words, you want your ad to be read without people pulling out a dictionary. If you need to use a word your target audience might not under- stand, define it or use an example to help them understand it.

10. When you ask someone to sign up to receive a freebie, don't ask for really personal information. This is a fast way to lose a potential prospect. For example, if you ask them for information they want to keep personal, they might not want sign up. Another example, if you ask for too much inform- ation, they may not have the time or patience to fill it all out.

With these 10 Tips your AD Copy NOW has the equipment to conquer the little challenges that you will encounter and that most marketers with stumble over. Start implementing these tip to work for you so that your Online AD Copy will make the sell for you........

About The Author

Randy Hutchings

Know the Truth about Online Marketing NOT the HYPE! Finally the Truth is Told at the eMarketing TIPs 4 You Blog! No More HYPE....

(c) Randy G. Hutchings - All Rights reserved

How To Dramatically Increase Your ClickBank Sales Now

by: Andrew Daum

Did you know you are being cheated?

This may come as a surprise to you... but if you promote any affiliate program on ClickBank (and other affilate networks), more than likely you are losing money and being ripped off.

I recently ran a split test mailing. On half of my list I used a program to "cloak" the affiliate site I was promoting, and on the other half of the list I did not. I used my actual affilate link.

To my dismay... the results were as I expected.

On the affiliate links I did not cloak, I made a total of 8 sales. The number of subscribers is not really that important, as we are not calculating the percentage of people who purchased, or the conversion rate. We are calculating the "Rip Off" rate.

Are you ready for the number of sales I made using the "cloaked" affiliate link? It was almost three times as many as the none cloaked link... 23. You read it right... I made 15 more sales on my cloaked link than I did on my regular affiliate link!

Keep in mind, the list was divided up in half... so the same number of people received the exact same offer. The only difference was on half the list, I gave my actual affiliate link... and on the other half, I gave a link that I cloaked.

For those who do not know what I mean by "cloaked" link, here is an example;

Notice how the sales page of the site stays on my site, (the link is also the same product I use to cloak the sites I promote). It does not disclose the actual sales page... it is hidden. While this method may not be 100% fool proof, the numbers above speak volumes on how effective it is.

Effective to the point of an extra $900.00... that I more than likely would not have made had I not cloaked the links.

So what does this tell us?

Does it tell us people are crooks... dishonest, no count and not to be trusted? Well, not actually. It tells us that if given the opportunity, they had rather use their own affiliate link (or spouses) to buy products at a deep discount and to save money. I can't blame them... can you?

Since this is a business (unless you do this as a hobby), then we must take the required steps to keep from being cheated.

There are a few different programs out there that allow you to cloak your affiliate links. Using the program I linked to above... you can cloak both affiliate links on your web site, and in your emails to your subscribers.

It does not matter which affilate link cloaking program you use... just begin using one today, and watch your conversions and sales go up with the same amount of effort.

About The Author

Andrew Daum is the Publisher of the New Traffic Tools Newsletter. You can subscribe by visiting his web site at: and receive updates when the latest released traffic building software is available.